How to Change Minds With a Speech

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What’s the best way to prepare people for change? This question is one that we speakers often ask ourselves, more or less directly, as we develop a new talk. We are in the change business, after all. Whether we’re motivational speakers or expert speakers or brand ambassadors, our speeches are either explicit or implicit calls for change. We bring attention to a topic, or an issue, or a cause and we want the audience to end up with…