What is Charisma?

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What is charisma? I get asked that question a lot, especially by public speakers who want more of it, and by audience members who want to know how the magic happens.

Let’s start by talking about what charisma is not. It’s not something you are born with. It is not something that some people are gifted by the Fates and others are not — a matter of luck. And it’s not something that comes from exactly the same place in every human who…